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Covid-19 Communication: What Should and What Shouldn’t

It seems obvious in these days people displaying their downturn and insecurities in the middle of global pandemic corona virus-19. Everyone seems exhausted, fragile, and the only thing in their mind is to save their relatives. The collapse of social trust is happening, and it’s not only impact in the social interaction with much of damage worsening if the organization rarely bats an eye to this problem.

The first and foremost, is we have to bear in mind Covid-19 is not an ordinary crises that mostly happened in our organization, likes natural disaster and fraud. It possibly never occurred in few decades. So it not very prudent for company, like single-handedly acting to be a hero to save the day. The first thing is how the organization to left out their single-minded thinking and more collaborations directly to the community. If I / we turns to they/them, our mindset will be designated in default to think, ‘what should they get for better preparation for the quarantine?’ It is a mindset to maintaining the trust, which will affect three value proposition of brands, as follows, promises fulfilled, expectations met, and values lived.

Those value were based how an organization wanting to do something, a caring display from company to do extra mile for the stakeholder, hopefully their family also does get influenced. Much of Indonesia Start-Up company has taken that approach in bid to gain positive representation amid a global crises cause of this virus pandemic. Donating a sum of money, limiting their monthly income for the most affected region are few approaches to show that your organization is care.

What Should and Shouldn’t
Every ears in Corona era a bit complex than common days, you ought to be carefully to presenting your proposal in order to prevent misreading of your stakeholder. Issue sensitivity is the key in this case, rehearsing everything (same thing like A/B test) before everything is finally out. Henceforth, these suggestion are might be useful for CEO or corporate communication team using for disseminate information:

1. Humanity first, then another follows. Showing an empathy for health workers, internal operation team, and maintenance support is an act to display a perception of how you treat them as humans, fragility here and there. As the implying message show you care, the next step is implementing a organization policy as to giving sense of security for public stakeholder and their close relatives. Message and direct policy are the key.

2. Here’s take my hand, let’s fight this thing together. By this, you are showing every problem can be done if we get each-others backs closely. Yes, we are a big company, but your participation is consequential in the long-run as this is our very dear problem.

3. Transparency gives a clear perspective. Every approach, another misconduct, and overwhelm over burden of tasks have to be unveiled as crystal clear as possible. It will show our organization integrity to the respective stakeholder regarding company crisis prowess and direct approach to forthcoming adversaries. (Yudha Ikhsan)

A Better Heart with Better Treatment

Event Management, Public Relations, Digital Influencer

A Better Heart with Better Treatment

Kendilima Strategic Communication was honoured to be involved in the official opening of cardiovascular cluster of Metropolitan Medical Center Hospital, (23/01), which saw a big hopes from most of clientele’s patient and stakeholder as to answer the needs of one-stop solution for cardiovascular treatment.

In this event, Kendilima was responsible to spark public awareness on cardiovascular issue, which noted as the 3rd deadliest illness based by Kementerian Kesehatan Indonesia (Ministry of Health Republic Indonesia). The first aim was initiated a press conference by inviting senior cardiovascular physician to talk about coroner cardiovascular illness in conjunction with  the abnomarlity of heart rhythm.

The event was noted with major publication in Indonesia highlighting the information of Coroner illness in conjunction with arythmia (the abnormality of heart rhythm).

 

Envy Tech – RGS Launching Aplikasi KO-IN Di Depok

Jakarta, 9 Desember 2018 – Pada hari minggu tanggal 9 Desember 2018 telah di launching Aplikasi KO-IN(Toko Indonesia)untuk pertama kalinya di di Grand Depok City Kecamatan Sukmajaya, dalam acara Fun Run dan Bazar UMKM bersama KO-IN yang dihadiri sekitar 3.000 peserta Fun Run, Bazar UMKM dan sosialisasi microfinance calon mitra KO-IN serta dihadiri oleh perwakilan dari Kementerian Koperasi dan UMKM, Walikota Depok, Dinas UMKM Kota Depok dan seluruh partner/mitra KO-IN, sponsor dari prinsipal produk-produk fast moving consumer goods(FMCG)  dan para pelaku UMKM di Kota Depok. Atensi masyarakat di Kota Depok sangat tinggi dengan peluncuran aplikasi KO-IN karena konsumen akan sangat dimudahkan mendapatkan kebutuhan sehar-hari melalui KO-IN. Scara granlaunching KO-IN diramaikan dengan kehadiran Artis Ibukota Gloria Jessica, Finalis The Voice Indonesia.  Taget downloader yang ingin dicapai management KO-IN di tahap awal peluncuran sebanyak 3.000 downloader.

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IPO PT MEGA PERINTIS Tbk, Siap Menawarkan Saham Kepada Publik

Jakarta, 19 November 2018 – Perusahaan ritel fesyen dan aksesoris khusus pria yakni PT Mega Perintis Tbk akan menggelar Penawaran Umum Perdana Saham atau Initial Public Offering (IPO) dengan melepas sebanyak-banyaknya 230.000.000 (dua ratus tiga puluh juta) lembar saham. Besaran saham itu setara dengan 27,71% dari modal disetor dan ditempatkan Perseroan.

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Dampak Pembangunan Infrastuktur Pasar Properti Cibinong Kian Prospektif

JAKARTA, 8 November 2018 – Cibinong sebagai ibukota Kabupaten Bogor mengalami perkembangan yang cukup pesat, terutama dalam segi infrastruktur. Akses ke Jakarta pun kini tak lagi sulit dan masyarakat hanya membutuhkan waktu tempuh ± 30 menit saja. Karena itu, properti di kawasan ini telah menjadi incaran. Cibinong kini juga menjadi salah satu kawasan hunian favorit di Jabodetabek karena letaknya yang tidak sejauh Bogor dan dekat dari Depok, ditambah dukungan akses transportasi yang mudah.

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IPEX 2018 Adhi Persada Properti Targetkan Penjualan Hingga Rp. 150 M

Jakarta, 28 september 2018 – PT Adhi Persada Properti (APP), anak usaha PT Adhi Karya (Persero) terus mengembangkan proyek-proyeknya. Developer yang selama ini dikenal dengan apartemen mahasiswa ini, juga terus mengembangkan proyek-proyek lain yang juga mengarah ke segmen kelas premium. Ajang Indonesia Properti Expo 2018, dimanfaatkan oleh APP untuk menaikkan penjualan atas proyek-proyeknya.

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Yogya Makin Prospektif, APP Kembangkan Dhika Universe Yogya Sardjito

Yogyakarta, 8 september – Keberadaan Universitas Gadjah Mada (UGM) di Yogyakarta merupakan stimulus tersendiri terhadap perkembangan Daerah Istimewa Yogyakarta. UGM merupakan salah satu Universitas Negeri tertua di Indonesia, diikuti oleh perguruan tinggi lain yang semakin banyak di “Kota Pelajar” ini. Sebagai dampak dari meningkatnya keberadaan perguruan tinggi ini, setiap tahunnya kota yang mendapat julukan kota pelajar ini didatangi puluhan ribu mahasiswa baru yang berasal dari berbagai wilayah di Indonesia dengan latar belakang kelas ekonomi yang berbeda-beda.

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